Marketing Manager - Brand & Growth (Coworking Office Spaces)
Marketing Manager - Brand & Growth (Coworking Office Spaces)
London EC1M 7AJ (Hybrid) - Office in Farringdon on Mondays & Thursdays, 2 days WFH
£45,000-55,000 - dependent on experience
You know a brand without growth is vanity, and growth without a brand is fragile. You’ve mastered both, and now you’re ready to take full ownership of the system.
Spacemade is reshaping the world of flexible workspace. With 15+ locations across the UK, we create hospitality-led workspaces that foster meaningful connections and deliver a frictionless, people-first experience.
In this role, you’ll be at the heart of building a brand with meaning and a marketing engine with muscle, driving both Spacemade's reputation and revenue. Reporting to the Head of Marketing and working closely with senior leadership, you’ll protect and amplify our brand while engineering the campaigns and systems that turn awareness into pipeline.
You will be:
A brand-to-growth connector: fluent in how brand investment drives lead quality and conversion, not just awareness
Experienced in running integrated campaigns that balance long-term brand equity with short-term commercial results
A confident hands-on CRM marketer, ideally with HubSpot, skilled in segmentation, nurture flows, and reporting
Commercially literate and outcome-focused — comfortable with CPA, CPL, CVR, and connecting them to revenue growth
A people manager with experience developing junior marketers and getting the best out of agencies and freelancers
Your Focus:
Guard, grow and amplify the brand: Translate Spacemade’s positioning (“Meaningful Connections”, hospitality-first, community storytelling) into campaigns and content that cut through, maximise visibility and build brand equity
Feed the funnel: Ensure top-of-funnel activity doesn’t just generate “noise” but actively primes and nurtures the right audiences, so the pipeline is never starved
Engineer growth outcomes: Design campaigns that turn awareness into qualified demand, connecting brand and performance marketing into one seamless, measurable system.
Own central MQL capture & nurture: Drive website performance, SEO, and HubSpot CRM flows to improve enquiry quality
Manage the team: Lead and coach the Marketing Executive (Content & SEO) and Social Media Content Creator to produce work that ladders up to brand and growth objectives.
Partner with others: Work with the Field Marketing Manager on GTM launches, and with agencies/freelancers to deliver brand and growth outcomes with measurable ROI.
Success is Measured By
You’ll know you’re doing a great job when:
Integrated campaigns increase both brand equity and qualified private office leads.
Enquiry quality improves (higher conversion rates, larger desk sizes) through website and CRM optimisation.
Top-of-funnel brand activity consistently primes the pipeline.
Junior marketers grow into capable specialists with ownership of clear outcomes.
Agencies and partners deliver ROI, with brand and performance activity fully aligned.
You’ll thrive in this role if:
You can move seamlessly between big-picture strategy and hands-on delivery.
You’re equally excited by brand building and lead generation, and know how to balance them.
You’re a bi-focal thinker, balancing immediate performance needs with long-term brand-building
You have a growth mindset: You’re curious, resourceful, seek improvement — looks for smarter, more effective ways to unlock growth
You’re outcome-driven, with the ability to prioritise the biggest growth levers, keep the team focused on impact not activity, and pivot fast when priorities shift.
You’re collaborative and emotionally intelligent, able to build trust and navigate stakeholders with competing priorities.
You’re pragmatic and agile, driven by progress over perfection, adapting quickly to shifting data and business needs.
Skills & Knowledge:
Extensive experience in marketing, with proven success in both brand and growth campaigns.
Hands-on experience running integrated, multi-channel marketing campaigns spanning online and offline
Hands-on experience of CRM and marketing automation platforms (HubSpot strongly preferred).
Proven ability to manage agencies, freelancers, and lead junior team members to deliver against objectives and KPIs.
Strong written and verbal communication skills, with a keen eye for brand design consistency and detail.
A commercial mindset with ability to link marketing activities directly to pipeline, conversion and revenue outcomes.
Experience with long-cycle, high-value sales: familiarity with B2B or B2B2C environments where brand trust and nurture are critical to driving conversion.
CRO and UX optimisation: skilled at improving website journeys and enquiry flows to boost conversion rates and lead quality.
Content-led growth: ability to use storytelling, thought leadership, and editorial content to fuel demand and strengthen brand credibility.
Partnership marketing expertise: building and leveraging external partnerships to amplify reach and brand impact.
Prior experience in property, hospitality, coworking, or flexible workspace is helpful but not essential - transferable skills are valued.
Why work for us?
🤝 A supportive, friendly, hard-working team.
🎉 Quarterly team socials & get-togethers.
🐶 Bring your pooch to work - we are a dog-friendly office.
🎂 Take a half-day on your birthday.
🧘 A mental health personal day.
🫶 One paid charity day per year.
💰 Competitive salary and bonus scheme.
🏖 25 Days holiday per year (excluding Bank Holidays).
🏅 £50 per month wellbeing allowance.
🚲 Cycle to work salary sacrifice scheme £2000
Who we are
At Spacemade, we believe that a workspace is more than just a space to work. We think that it should be a space made with soul and a place to belong.
This is why when you join Spacemade, you don’t just get an office or a hot desk; you become part of a vibrant community of like-minded professionals who come together to share ideas, knowledge, and opportunities.
We are proud to be a certified BCorp business.
What next?
If you’re a match, we will ask for
Virtual screening call (25–30 minutes) with Jose (Head of People)
Hiring Manager interview with Anna (Head of Marketing)
Take-home task (& Strengthsfinder 2.0 test)
Final interview & task presentation with Anna (Head of Marketing), Heather (Head of Revenue) and Jonny (CEO)
We’re an equal opportunity employer. Everyone who applies to Spacemade will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status and you will need to have the right to live and work in the UK.
Apply now and take the first step towards a rewarding career with Spacemade.
We are a 2024 Circle Back Initiative Employer and commit to respond to
every applicant.
- Department
- Marketing
- Role
- Marketing Manager
- Locations
- Spacemade HQ, Barbican
- Remote status
- Hybrid
- Yearly salary
- £45,000 - £55,000
- Employment type
- Full-time

Spacemade HQ, Barbican
Our Perks & Benefits
-
🏖 25 Days holiday per year (excluding Bank Holidays)
We value that you get more time with your family and friends. Therefore we offer everybody 25 days paid vacation.
-
🎂 Take a half-day on your birthday
It's your birthday. Enjoy it with the people you choose to.
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🧘 A mental health personal day
Sometimes you just need to take a day, no questions asked...
-
🤲 One paid charity day per year
Why not give a little back? And get paid while doing so.
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🎉 Team socials & get-togethers.
Work hard, party harder. We get the whole company together once a quarter.
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🐶 Bring your pooch to work - we are a dog-friendly office.
Woof
Workplace, Culture & Diversity
We move fast, work hard and focus on the aims. To do this, we have to work together. We always take the time to celebrate our wins and recognise each persons participation in our achievements.
Our culture is developing and evolving all the time and we hope you will add to it.
Lets not forget to have fun along the way while we go on this journey together.
About Spacemade
Spacemade is the UK's fastest growing flexible workspace operator, delivering bespoke design, hospitality and value to workers, businesses and property owners.
Our commitment to fostering real-world connections and creating vibrant communities has propelled us to the forefront of the industry. In May 2023, Spacemade proudly achieved certification as a B-Corp, reinforcing our commitment to sustainability and social value.
Already working at Spacemade?
Let’s recruit together and find your next colleague.