CRM Manager (Hubspot) - Coworking Office Spaces

London EC4A 4AD (Hybrid or Remote UK)

£50,000–55,000 plus 15% performance based bonus

Spacemade is reshaping the world of flexible workspace. We create hospitality-led environments designed for meaningful connections, bringing together private offices, coworking, meeting rooms and event spaces across London and the UK.

As the business continues to scale, we’re building a more connected commercial growth infrastructure spanning brand, demand generation, sales and customer lifecycle. We’re looking for a hands-on HubSpot CRM Manager to optimise the workflows, lifecycle journeys and reporting that support conversion across the business.

This is not a traditional CRM admin role. You’ll work across Marketing, Sales and Operations (Community) to improve how leads are captured, qualified, nurtured, progressed and converted across the business through better lifecycle management, workflow automation, reporting and commercial enablement.

The foundational HubSpot rebuild has recently been completed. The next phase is focused on optimisation: improving workflow effectiveness, reporting visibility, lifecycle progression and operational consistency.

You will be:

• A hands-on HubSpot operator with ownership of system structure, workflow effectiveness, data integrity and ongoing optimisation

• An iterative, data-led optimiser, improving lifecycle progression, funnel performance, workflows and reporting based on real usage and commercial outcomes

• A systematic workflow and sequencing builder, creating automations that improve speed, consistency, visibility and conversion across the funnel

• An analytical interpreter, translating CRM and lifecycle data into clear, actionable insight that supports better commercial decision-making

• A commercial enablement partner, ensuring CRM infrastructure supports pipeline growth, conversion efficiency and operational effectiveness

• A cross-functional collaborator, working closely with Marketing, Sales and Operations (Community) teams to align processes, reporting and lifecycle management

Your Focus:

• Own and optimise HubSpot across the business, ensuring workflows, lifecycle management and reporting support how the commercial engine operates and scales

• Improve adoption and day-to-day usage across Marketing, Sales and Operations (Community) through practical processes, training and workflow design

• Support commercial performance through better segmentation, lead management, automation, sequencing and lifecycle progression

• Build and refine workflows, nurture journeys, routing and follow-up automation to improve conversion, speed and operational consistency

• Develop and evolve reporting and dashboards across HubSpot, as well as Databox (BI) and connected systems to improve visibility and decision-making

• Maintain strong CRM hygiene, data integrity and operational governance across pipelines, properties and lifecycle stages

• Identify bottlenecks, inefficiencies and missed opportunities across the funnel, prioritising the highest-impact improvements

• Translate CRM and lifecycle data into clear, actionable insight that supports better commercial decisions and revenue outcomes.

 Success is Measured By

You’ll know you’re doing a great job when:

• HubSpot is trusted, consistently used and embedded across Marketing, Sales and Operations (Community)

• Workflows, lifecycle journeys and sequencing improve conversion efficiency, follow-up consistency and operational visibility

• Leads move through the funnel with clearer progression, better routing and fewer operational gaps

• Reporting and dashboards provide actionable visibility into pipeline performance, lifecycle progression and commercial trends

• Teams are able to operate faster and more effectively with fewer manual processes and workarounds

• CRM and lifecycle data are reliable, structured and trusted for decision-making

• High-impact optimisation opportunities are identified, prioritised and translated into measurable commercial improvement
  

You’ll thrive in this role if you:

• Think in systems, not silos and understand how workflows, lifecycle stages, reporting and data connect across the customer journey

• Are comfortable stepping into an existing CRM environment and improving performance through practical optimisation rather than rebuilding for the sake of it

• Can combine hands-on execution with analytical thinking, equally comfortable building workflows and interpreting performance data

• Naturally identify bottlenecks, inefficiencies and missed opportunities, and prioritise improvements based on commercial impact

• Are highly structured and disciplined with data, maintaining accuracy, consistency and long-term usability across the system

• Can balance optimisation with pragmatism, improving what matters most without over-engineering

• Can use CRM to actively improve pipeline progression, conversion efficiency and commercial outcomes rather than simply maintaining systems and processes

• Are collaborative, commercially minded and confident working cross-functionally to align teams, improve processes and drive consistent ways of working

Skills & Knowledge:

• Strong hands-on experience managing HubSpot across Marketing and Sales Hubs in a live commercial environment

• Proven track record improving CRM performance through workflows, lifecycle optimisation, automation and reporting

• Strong understanding of lead scoring, routing, lifecycle management and funnel progression

• Experience maintaining CRM hygiene, data integrity and system integrations at scale

• Strong analytical capability, with ability to translate CRM and lifecycle data into actions that improve conversion and commercial performance

• Experience supporting complex, multi-touch or long-cycle sales journeys

• Confident working cross-functionally across Marketing, Sales and Operations to align processes and improve consistency

• Highly organised and detail-oriented, with strong prioritisation skills and a focus on measurable outcomes

Why work for us?

🤝 A supportive, friendly, hard-working team.
🎉 Quarterly team socials & get-togethers.
🐶 Bring your pooch to work - we are a dog-friendly office.
🎂 Take a half-day on your birthday.
🧘 A mental health personal day.
🫶 One paid charity day per year.
💰 Competitive salary and bonus scheme.
🏖 25 Days holiday per year (excluding Bank Holidays).
🏅 £50 per month wellbeing allowance.
🚲 Cycle to work salary sacrifice scheme £2000

Who we are

At Spacemade, we believe that a workspace is more than just a space to work. We think that it should be a space made with soul and a place to belong.

This is why when you join Spacemade, you don’t just get an office or a hot desk; you become part of a vibrant community of like-minded professionals who come together to share ideas, knowledge, and opportunities.

We are proud to be a certified BCorp business.

What next?

If you’re a match, we will ask for

1. Virtual screening call (25–30 minutes) - Head of People

2. Hiring Manager interview - Director Marketing & Growth

3. Practical task & Final interview with leadership - Director Marketing & Growth, Head of Sales, CCO

We’re an equal opportunity employer. Everyone who applies to Spacemade will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status and you will need to have the right to live and work in the UK.

Apply now and take the first step towards a rewarding career with Spacemade.

We are a Circle Back Initiative Employer and commit to respond to every applicant.